Apr 03, 2022
In General Discussions
A business may decide to outsource to a marketing agency for many reasons. They may not have the time or resources to achieve their marketing goals internally, or they may need outside opinions and insights on the best ways to improve their efforts. While in-house teams have specialist knowledge about their strengths and weaknesses, their target audience, and the inner workings of their business, agencies can offer a proven track record of success across a broader set of industries and niches. Successful marketing agencies help their clients earn more sales by using different tactics to attract and convert their ideal client. Here are some of the ways we recommend setting up your business – and your future agency partner – for success:Search for digital marketing agencies As with any major business decision, research is crucial. There are many types of agencies and consultants that specialize in one area of marketing strategy, or focus on a certain industry or group of businesses. A specialized agency could mean a better chance of succeeding in your area of expertise, while an agency that does things differently than everyone else in your niche can help you stand out from the Employee Email Database competition. Research the type of work your agency does, who they work with, what results they have achieved, and how they will charge you. Research how they communicate with customers and what your reporting schedule will look like. If your in-house team is looking to outsource to an agency, identify the team's strengths and discuss their limitations. Where the team's bandwidth is draining and which tasks take the most time are the deciding factors as to which channels to outsource. Digital marketing agencies offer a wide range of services, including the following:Content Creation/Link Building Video Advertising Search Engine Optimization (SEO) Social Media Marketing (SMM) Search Engine Marketing (SEM) Advertising by e-mail And more! Don't go for the best price, go for the best value The phrase "you get what you pay for" always rings true. The cheapest agency will rarely (if ever) provide a business with the results it truly expects, especially not in the long term. That's not to say you should ditch budgeting altogether — instead, carefully consider the quality and potential ROI of that investment. When comparing agency quotes, their prices and strategies vary widely. A higher quote likely means a marketing agency spends more time researching and creating a strategy based on a company's specific needs. Ask lots of questions to determine the value the agency will bring to your marketing. Agencies offering questionable lower fees may not offer the “out-of-the-box” strategy they advertise. Despite the pretty packaging, you might end up with cheap copy, duplicate content, and dodgy paid links. While not all low budget agencies are guilty of this, there are other factors to consider. With small teams managing hundreds of other accounts, they don't have the time to thoroughly research each client's industry. And unfortunately, due to the overwhelming number of accounts they handle, they may also run out of time to give each site a thorough audit each month. It's a grind mentality, and not in a good way. A higher price may cost a business more, but will result in a higher quality strategy and longer lasting ROI. From their work to their customer-oriented communication, their overall service can be better. Agencies like this often strive to break the cookie-cutter mold and offer custom strategies that adapt to industry changes. This is especially important when hiring an agency for SEO work. Does the marketing agency's past work match your business's niche? The more a business considers the existing clients and past work of each digital marketing agency, they can begin to get an idea of who would best understand their brand's needs. An agency that has worked in your vertical before—and has the case studies to prove it—is one to consider.